Complete List of Woke Companies (UPDATED September 2023)

Dave Seminara brings you a list of companies that really, really don’t want your business.  By all means honor their request.

A couple years ago, I wrote a piece for The Wall Street Journal lamenting how companies I patronize have turned increasingly political and woke. Many speciously echoed Democratic Party claims that Georgia’s recent voting law is racist without specifying how so. Others have been woke for a long time and are becoming more political by the day. I received many dozens of messages—more than I’ve ever received about anything I’ve ever written—and the piece generated nearly 2,000 comments on the WSJ website.

 

Most of those who wrote me asked if I had a list of woke companies. I did not. So I started an initial list based on ads in The New York Times and the Washington Post, condemning what is really a fictitious assault on democracy and the right to vote. I wrote at the time to defend Georgia’s law and time has proven me correct as minority turnout and turnout overall surged in Georgia’s primaries. Early voting for the general election has set records, and Black voter turnout has been massive. But don’t expect any of the woke corporations or the mainstream media to apologize for their Jim Crow 2.0 slurs.

 

Then, as other woke companies launched totally bogus attacks on Florida’s Parental Rights in Education law, which the media DISHONESTLY calls “Don’t Say Gay” even though there’s nothing in the law about saying “gay,” my list grew. Other companies made the list for paying their employees to have abortions in other states. Then the list grew and grew as I started researching companies and my dear readers started sending me suggestions. (Keep ’em coming!) If there’s no link below, it means they made the list for protesting election integrity legislation or Florida’s parental rights in education law. There are currently 442 woke companies on my list and I update it all the time!

You may ask what is woke? I think Teresa Mull has an interesting definition in her new book, Woke Proof Your Life.

Woke (noun) : a sociopolitical idealogy characterized by the manipulation of noble goals (such as equity, inclusion, social justice, and environmental stewardship) by tyrannical left-wing zealots for the purpose of controlling and destroying American society. 

1-800 Flowers
23andMe
3M

AARP

Abercrombie & Fitch

Academy Awards

Activision (maker of Call of Duty and many other video games)

Absolut Vodka
Accenture
Adidas
Adobe 
Advance Auto Parts
AIG
Airbnb
Alaska Airlines
Albertsons/Safeway
All Elite Wrestling
Ally Bank/Ally Financial
Alphabet (Google)
Amalgamated Bank
Amazon
American Airlines
American Express
American Honda Motor Company
Amerisource Bergen
Anastasia Beverly Hills
Anheuser-Busch/Budweiser
Anthropologie
Apple
Aritzia
Asana

Associated Press

AT & T
Audi Volkswagen
Axe
Bain & Company
Balenciaga
Banana Republic
Bank of America
Bank of New York Mellon
Bass Pro Shops
Bath & Body Works
Bayer
Bed, Bath & Beyond
Ben & Jerry’s
Berkshire Partners
Best Buy
Billie
Biogen
Biossance

Black Diamond Equipment

Blackrock
Bliss
Bloomin Brands (Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, etc.) 
Blue Cross Blue Shield
BMC Software
Boeing
Boston Consulting Group
Box Inc.
Boy Smells
Brahmin
Bravado
BrewDog
Bristol Myers Squibb
Broadridge Financial Solutions
Budweiser (Dylan Mulvaney sponsorship) 
Bumble
Burger King
Burton Snowboards
Buzzfeed
Cadbury
Cambridge Associates
Capital One
Cardinal Health
Caribou Coffee
CBRE
CeraVe (Dylan Mulvaney sponsor)
Champion/Hanes
Chevron
Chick-fil-A
Chipotle
Chobani
Cigna
Cisco
Citigroup
Civic Entertainment Group

Climate First Bank

Climb Credit
Coca-Cola Company
CODAworx
Collina Strada
Colourpop
Comcast NBC Universal
Condé Nast
Constant Contact
Converse
Cowboy Ventures

Cracker Barrel

Creative Artists Agency
Credit Karma
Crest (Dylan Mulvaney sponsor)

Crocs

Cushman & Wakefield
CVS
CVS Health
David Jones
Deckers Brands (UGG, HOKA, Teva, Sanuk, and Koolaburra by UGG)
Dell Technologies
Deloitte
Delta Airlines
Deutsche Bank
Discord
Discover Card
Disney
Docusign
Dollar Tree
Door Dash
Dr. Martens
Dropbox
Duke Energy
Duolingo
Eaton
Ebay
Emerson Collective
Equinor
Erie Insurance
ESPN (Disney) 
Estee Lauder
Etsy
Eventbrite
Everlane
Evite (woke direct marketing emails, including one from a “LGBTQ + activist.”)
Expedia
EY
Fabletics
Facebook
Family Dollar
Fashion Nova
Ferrara
FirstMark Capital
Fitbit
For Love and Lemons
Ford Motor Company
Fossil
Four Seasons Hotels & Resorts
Fox Corporation/Fox News
Frontier Airlines

Gannett Company

Ganni
Gap
Gatorade
GE
Geico
General Catalyst
General Mills (Cheerios, Bisquick, Haagen Dazs, etc)
General Motors
Giant Eagle
Gilead Sciences
Glossier
Go Daddy
Goldman Sachs
Goodreads (please read about how these dirty rotten scoundrels cancelled me and my books here!)
Google

Grosvenor Capital Management

Grubhub
H & M
H & R Block
Hachette
Hairhouse

Hamburger Mary’s

Hanes
Harper Collins
Harris Teeter
Harry’s Inc.
Hasbro
Haus Labs  (Dylan Mulvaney sponsor)
Hershey (Chocolates)
Hess
Hilton
Honest Beauty
Hooker Furniture Company
Hotel Tonight (woke emails)
HP
Hulu
Hummel
Hyatt Group Hotels & Resorts
IBM
IHG Hotels & Resorts
Impact Wrestling
Impossible Foods
Indeed
Ingersoll Rand
Insight Partners Leadership
Instacart (Dylan Mulvaney sponsor)
Intel
Intelligensia Coffee
Intuit
J & J
J Crew
Jazz Lincoln Center
Jeep
Jeni’s Ice Cream (Nancy Pelosi Ice Cream!) 
JetBlue
JLL
JP Morgan Chase
Justeattakeaway.com
Kate Spade
Kellog Company
Kenneth Cole
Khosla Ventures
Kind
Kitchen Aid (Dylan Mulvaney sponsorship)
Kohl’s 
Kraft Heinz
Kroger
La Colombe
Lego
Legoland, home of the world’s largest Lego Pride parade
Leidos
Levi Stauss & Co.
Linkedin
Lipslut
Live Nation Entertainment

LL Bean

Lockheed Martin
Loop Capital Markets
Los Angeles Dodgers (AKA Sisters of Perpetual Indulgence)
Love Beauty & Planet (Dylan Mulvaney sponsor)
Lowe’s
Lucozade
Lululemon
Lush Cosmetics
Lyft
M & T Bank
Mac Cosmetics (Dylan Mulvaney sponsorship)
Macmillan
Macy’s
Madewell
Mailchimp
Marc Jacobs
Marriott
Mars North America
Mastercard
Match Group (Match.com, Tinder, OK Cupid etc.)
Mattel
Mattress Firm
McDonald’s
McKesson Corporation
McKinsey & Company
Merck
Merrill Lynch
Metlife
Michael’s
Microsoft Corporation
Milk Makeup
Miller Brewing Co.
Misfits Market
MLB
MLS
Molson Coors
Molson Coors Beverage Company
Momentive/Survey Monkey
Mondelez International
Mondelez International (Oreos)
Morphe
Mutual of Omaha
Nabisco
NAE Vegan Shoes
Nascar
Native (Dylan Mulvaney sponsor)
Natura & Co. 
NBA
NCAA
Netflix
Neutrogena (Dylan Mulvaney sponsor)
New Japan Pro Wrestling
Newell Brands
Newmark
Next Door
NFL
NHL
Nike
Nordstrom

North Face

Office Depot
Ohio Health
OK Cupid
Olay (Oil of Olay)
Old Navy
Oracle
Oreos (Nabisco limited edition Pride Oreos)
Orvis
Otherwise Incorporated
Pacifica Beauty
Pacsun
Paper Source
Paramount
Patagonia
Paypal
Peloton
Peloton
Penguin Random House

Penzey’s (Spices) (Please READ their “About Republicans” lecture)

Pepsi/Frito-Lay/Cracker Jacks/Jills
Petsmart
Pfizer
Pinterest
Plaid
Planet Fitness
PNC Bank
Pokemon
Pop Tarts (Kelloggs- Queer Pop Tarts)
Popflex Active
Prabal Gurung
Predxion
Proctor & Gamble/Pantene
Progressive Insurance
Prudential Financial
Puma
PwC
Quaker Oats Co.
QVC
Ralph Lauren
Raymond James

Reader’s Digest/ Trusted Media Brands Inc.

Reddit
Redfin
Reebok
REI Co-op
Respondology
Richer Poorer
Rivian
Safeway/Albertsons
Saks 5th Avenue/Off 5th
Salesforce

Sam’s Club

San Jose Sharks
SAP
Savage x Fenty, founded by Rihanna
ScotiaBank
Sephora
ServiceNow
Seventh Generation
SHEIN
SHIPT
Shopify
Simon & Schuster
Skillshare
Slack
Slow Ventures

Smashwords

Smith & Company
Snap

Society for Human Resources Managers

Sodastream (Dylan Mulvaney sponsor)
Sodexo Magic
Sodexo USA
Softbank
Sonos
Sony Interactive Entertainment
Sound Ventures
Southwest Airlines
Spanx
Spark Capital
Square
Stanley Black & Decker
Starbucks
State Farm

State Street Bank

Steelcase
Stitch Fix
Strava
Stripe
Sundance
Survey Monkey
SVB Bank
Sveda Vodka (Dylan Mulvaney sponsor)
Sweetgreen
Swiss Air
Synchrony
T. Rowe Price

Taco Bell

Tampa Bay Rays
Tampax (Dylan Mulvaney sponsor)
Target

TD Bank

Tesla
Teva (sandals)
TGI Fridays
That Game Company
The Body Shop
The New York Times (and almost every other news outlet in Western countries)
Thrive Market
Tiffany & Co.
TikTok
Tito’s Vodka
TMobile

TMZ (owned by Fox Corp.)

Toms
Tory Burch LLC
Trillium Asset Management
Tripadvisor
Trout Unlimited
Truist Financial
Twilio
Twitter (obviously less woke now under Elon Musk!)
U.S. Armed Forces
U.S. Men’s National Soccer Team
Uber
Ubisoft
Ugg
ULTA
Ulta Beauty (Dylan Mulvaney sponsorship)
Under Armour
Unilever
United Airlines
United Health Group
Urban Decay (Dylan Mulvaney sponsor)
Urlazh (Dylan Mulvaney sponsor)
USAA
Vanguard
Vans
Verizon
Viacom CBS
Vice Media Group
Victoria’s Secret
Virgin Atlantic
Vistaprint
VMWare
Vox Media
Walmart
Warburg Pincus
Warby Parker
Warner Media
We Work
Wells Fargo

Wendy’s

Whole Foods

William Blair

Williams Sonoma

Wix

Wrigley (limited edition Pride skittles)
Yahoo Inc
Yelp
YouTube
Zendesk
Zillow
Zola
Zoom Video Communications
Zynga Games

 

At this point you must be wondering, are there ANY un-woke businesses left in America? Not many big ones, I can tell you that! But there are plenty of un-woke small businesses and you can find some of them on a new app called Public Square. You should also check out my friend Teresa Mull’s new book Woke Proof Your Life!

In the meantime, contact me if you have suggestions for companies that deserve to be on these lists, and check out my list of non-woke or unwoke businesses.  Oh by the way, on the topic of supporting like-minded entrepreneurs, how about checking out my books while you’re here? I appreciate it. Finally, if you’d like to help contribute to the upkeep of this site and this list, you can send tips and contributions to my Venmo, @Dave-Seminara. This site keeps getting hacked, likely by malicious lefties, so any contributions are most welcome as I’m not tech savvy and keep having to pay people to repair my site.

Pride Month Display at Target, June 2022
Pride Month Display at Target, June 2022 ©DAVE SEMINARA
Target Pride Display ©DAVE SEMINARA

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